在人們的理解中，只有特別大的公司，比如至少有數(shù)百人的公司團(tuán)隊(duì)，才會(huì)使用CRM軟件系統(tǒng)。但這個(gè)想法實(shí)際上是錯(cuò)誤的。一般來說，CRM系統(tǒng)對(duì)公司的幫助主要是簡化和規(guī)范工作流程。因此，事實(shí)上，無論公司規(guī)模有多大，只要業(yè)務(wù)繁忙，需要與客戶頻繁溝通，并且對(duì)規(guī)范工作流程有強(qiáng)烈需求，CRM系統(tǒng)都可以應(yīng)用。那么，具體來說，什么樣的公司需要應(yīng)用CRM系統(tǒng)呢？如何使CRM系統(tǒng)發(fā)揮最大的作用？接下來，讓小編給大家做一個(gè)簡單的介紹。

In people's understanding, only very large companies, such as a company team with at least hundreds of people, will use CRM software system. But this idea is actually wrong. Generally speaking, the help of CRM system to the company is mainly to simplify and standardize the workflow. Therefore, in fact, no matter how large the company is, as long as the business is busy, frequent communication with customers is required, and there is a strong demand for standardized workflow, CRM system can be applied. So, specifically, what kind of company needs to apply CRM system? How to make CRM system play the greatest role? Next, let Xiaobian give you a brief introduction.

1、 什么樣的公司需要CRM軟件系統(tǒng)？

1. What kind of company needs CRM software system?

對(duì)于那些需要CRM系統(tǒng)公司的人，首先，他們應(yīng)該經(jīng)常與客戶溝通。該公司的大部分業(yè)務(wù)是與客戶溝通。其次，需要經(jīng)常簽訂合同，并在公司內(nèi)部進(jìn)行各種數(shù)據(jù)分析。如果將上述CRM系統(tǒng)應(yīng)用于公司，將是公司日常辦公的有力補(bǔ)充，可以解決公司業(yè)務(wù)處理中的一個(gè)重大問題。因此，綜上所述，需要CRM系統(tǒng)的公司并不局限于規(guī)模，小公司也不一定不能使用CRM系統(tǒng)。只要公司的業(yè)務(wù)需要，CRM系統(tǒng)的應(yīng)用就能給公司帶來很多好處。那是非常必要的。

For those who need CRM system companies, first of all, they should often communicate with customers. Most of the company's business is to communicate with customers. Secondly, we need to sign contracts frequently and conduct various data analysis within the company. If the above CRM system is applied to the company, it will be a powerful supplement to the company's daily office and can solve a major problem in the company's business processing. Therefore, to sum up, companies that need CRM system are not limited to scale, and small companies may not be able to use CRM system. As long as the company's business needs, the application of CRM system can bring many benefits to the company. That's very necessary.

2、 如何發(fā)揮CRM系統(tǒng)的最終作用？

2. How to play the ultimate role of CRM system?

為了最大限度地發(fā)揮CRM系統(tǒng)在公司中的作用，團(tuán)隊(duì)可以采用以下配置。首先，CRM系統(tǒng)的應(yīng)用需要專門的項(xiàng)目負(fù)責(zé)人，對(duì)各種不同的軟件具有很高的管理能力和良好的管理經(jīng)驗(yàn)。同時(shí)配備相應(yīng)的CRM分析員。因?yàn)镃RM的一個(gè)重要作用是幫助公司簡化規(guī)則和程序。因此，相應(yīng)的CRM分析師不僅要有熟練應(yīng)用CRM系統(tǒng)的經(jīng)驗(yàn)，還要有豐富的流程改造設(shè)計(jì)經(jīng)驗(yàn)。 In order to maximize the role of CRM system in the company, the team can adopt the following configurations. First of all, the application of CRM system needs a special project leader, who has high management ability and good management experience for various software. At the same time, it is equipped with corresponding CRM analysts. Because an important role of CRM is to help companies simplify rules and procedures. Therefore, the corresponding CRM analyst should not only have the experience of skilled application of CRM system, but also have rich experience in process transformation design.

最后，如果CRM應(yīng)用中出現(xiàn)問題，應(yīng)該有專門的管理人員進(jìn)行維護(hù)。CRM不僅包括開發(fā)人員，還包括主要的管理人員和執(zhí)行人員。特別是對(duì)于CRM系統(tǒng)的開發(fā)人員來說，他們必須具有豐富的CRM系統(tǒng)開發(fā)經(jīng)驗(yàn)，并且能夠有深入的了解。這樣，CRM在企業(yè)中的應(yīng)用才能發(fā)揮最大的價(jià)值。畢竟，CRM中的數(shù)據(jù)可以被視為公司中的一個(gè)信息共享池，而這個(gè)信息共享池需要公司中每個(gè)人的維護(hù)。只有各CRM系統(tǒng)的相關(guān)用戶對(duì)其非常熟悉，才能充分發(fā)揮其應(yīng)用價(jià)值。

Finally, if there are problems in CRM application, there should be special managers to maintain it. CRM includes not only developers, but also key managers and executives. Especially for the developers of CRM system, they must have rich CRM system development experience and in-depth understanding. In this way, the application of CRM in enterprises can play the greatest value. After all, the data in CRM can be regarded as an information sharing pool in the company, which needs the maintenance of everyone in the company. Only when the relevant users of each CRM system are very familiar with it, can they give full play to its application value.